I’m a GTM strategist with deep experience in SaaS and Fintech, where I’ve spent years owning the full process of finding, engaging, and closing high-value prospects to drive consistent revenue growth.

I excel at building and implementing scalable lead generation systems from defining ideal customer profiles (ICP) to setting up high-performing outbound sequences, multi-channel prospecting (email, LinkedIn, calls), data enrichment tools, deliverability optimisation, and automated workflows that cut through noise and deliver qualified meetings at scale. I’ve designed and executed outbound engines that turn cold outreach into predictable pipelines, combined with inbound alignment to create compounding demand gen motions that feed sales efficiently.

Being a founding SDR at a SaaS Scale-Up has taught me how to build modern, performance-obsessed GTM engines focused on real results: more qualified prospects in the funnel, faster pipeline velocity, higher win rates, and scalable lead gen that actually works without constant manual firefighting. Whether it’s diagnosing broken outbound, deploying AI-powered automation for prospecting at scale, or optimizing the full path from lead to closed-won, I deliver hands-on setups and strategies that drive measurable commercial impact.

On the closing side, I’ve carried and exceeded quotas in competitive environments, leading full-cycle sales processes: discovery, objection handling, value proposition, negotiation, and closing. My approach bridges strategy and execution.